Apple jumps in to defend AT&T in the ad wars
Monday, November 23, 2009 at 1:57PM
Christine Chan Seems Verizon and AT&T are just at each other's throats as of late, with Verizon constantly attacking AT&T's 3G network and Apple's iPhone. AT&T responded back with a couple of ads of their own, featuring Luke Wilson, though the ads were weak for the most part.
Now, Apple joins in on the advertising fray and defends AT&T from Verizon's onslaught of ad campaigns: "There's a map for that", the iPhone in the Land of Misfit Toys, and "Droid Does".
The ads that Apple presents boast one [important and convenient] feature: the ability to use data while on a call, as long as you're in 3G coverage.
Though technically, Verizon phones can do this if they are on a WiFi network, I believe. And no, they aren't including T-Mobile when they say "Can your phone and your carrier do that?". I guess T-Mobile is not much competition for both AT&T and Verizon, who have started a war between the two.
Watch:
Apple iPhone Ad - Did You See My Email? from Arik Hesseldahl on Vimeo.
Apple iPhone showing simultaneous voice and data connections, relating to work.
Apple iPhone Ad - What Time's The Movie? from Arik Hesseldahl on Vimeo.
Apple TV ad for iPhone touting simultaneous voice and data connections.




